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Sundance Catalog Company Launches New Partnership with Webster Capital and ACI Capital

Salt Lake City, Utah, July 2, 2004 – The Sundance Catalog Company announced today that it has formed a new partnership with Boston-based Webster Capital and New York City-based ACI Capital, both middle market-focused private equity firms.

Founded by Robert Redford in 1989, the Sundance Catalog Company is a pre-eminent lifestyle direct marketing firm. The Sundance Catalog provides its customers with unique products of exceptional quality and design, and is dedicated to the discovery of new artists and making their work available to a wider public. The company’s catalogs and internet site sell a broad array of apparel and accessories, furniture, art, home décor, jewelry and other hand-crafted products inspired by the American West. In addition to founding the Sundance Catalog, Mr. Redford also founded the Sundance Institute, Sundance Film Festival, Sundance Channel and Sundance Village Resort.

“As satisfying as it’s been to realize the vision and mission of the Sundance Catalog to date, this new partnership with Webster Capital and ACI Capital brings the possibilities to a whole new level,” said Mr. Redford. "I am extremely excited about this collaboration."

Sharing Redford’s enthusiasm, Bruce Willard, Sundance Catalog Company CEO from May 2001 through June 2004, said, “I am delighted with the catalog’s strong results and I believe the company is well positioned for promising growth in the years ahead.” Willard is also managing partner of Blue Highways which has been a major investor in the Sundance Catalog.

Don Steiner, Managing Partner of Webster Capital, stated “We are excited to have the opportunity to become Mr. Redford’s partner in the Sundance Catalog. The company is led by a talented management team, and its distinct product offerings have resulted in a loyal customer base. We believe this new relationship will allow management to enhance the company’s core business.” Added Kevin Penn, a Managing Director of ACI Capital, “Our investment in the Sundance Catalog represents a continuation of our strategy to invest in growth-oriented companies that have strong brand equity, an experienced management team and a unique franchise. Furthermore, we are excited to partner with Webster Capital, a firm with substantial direct marketing and catalog expertise.”

About Webster Capital
Webster Capital is a private equity firm whose principals have over 60 years experience starting, building, managing and funding medium-sized businesses. Webster focuses on partnering with management teams of profitable branded companies with significant growth potential in the consumer and business services sectors. For more information, please visit www.webstercapital.com.

About ACI Capital
ACI Capital is a private investment firm with nearly 50 years of history leading middle-market management buyouts and growth capital investments across a broad spectrum of industries throughout North America. ACI Capital makes equity investments in profitable, market leading public and private companies, partnering with management to increase the value of their businesses. For more information, please visit www.acicapital.com.


FORWARD-LOOKING STATEMENTS: Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the companies, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Technical and other complications that may arise could prevent the prompt implementation of any strategically significant plans outlined above.


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